Hey Tiny House Fam, remember when Modern Tiny Living built "OutCold", the tiny house co-work space and coffee shop? Well, we wanted to share with you the final, final result 😎
Yes, we built this project for UpWork, one of the largest freelancer marketplaces in the world along with Fiverr, and considered one of the "billion dollar unicorns". UpWork was looking for a mobile studio for work, coffee, and most importantly, marketing and brand recognition.
Modern businesses are starting to understand that in a noisy marketing world, boots on the ground are often exponentially more powerful than another Facebook ad (or worse, a TV ad). For less than the price of an spot on TV, a company like UpWork is able to build a tiny house mobile marketing machine capable of making an impression on anyone at any time (and that can go all over the country, to any market, at any time).
Paired with the tiny house movement, a forward-thinking company like UpWork realized that they could get exposure to entirely new demographics that may not be aware of their awesome services. Modern Tiny Living is proud to have helped UpWork realize that vision with a custom tiny house on wheels.